AFM Indie

Excerpted from the book Indie Business Power: A Step-by-Step Guide for 21st Century Music Entrepreneurs, by Peter Spellman

Whether you are starting a new band or founding your own recording company, your business’s name will be its number one asset, so it makes sense to take care in choosing one. The right name will help distinguish you from a sea of bland competitors, provide customers with a reason to hire you, and aid in branding your business or music. Here are five guidelines to help you decide:

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Successful indie musicians understand that a lot of time and effort must be spent constantly improving their musical abilities. There is simply no substitute for talent and good chops, but are they enough in themselves to guarantee any amount of success in the music business? Of course not — they don’t call it “The Music Business” for nothing. Anyone considering a career in the live music business must learn that “Takin’ Care of Business” is much more than a ’70s rock anthem.

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