Getting Your Promo Kit Together
4 Feb
by Mike King, author and instructor for Berkleemusic.com
The music industry tends to be a jaded group to start with, and nothing raises the ire of these folks more than a poorly planned and executed press kit. A poor promo kit is sure to keep your demo or finished CD unopened and not listened to, and the rest of your kit is sure to be sent to the circular bin “with a bullet,” as they say. The good news is, the elements that make up an effective press kit are straightforward, and the essentials will not change much from band to band.
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