How to Play the Name Game: The Why and How of Trademarks
4 Feb
Excerpted from the book Indie Business Power: A Step-by-Step Guide for 21st Century Music Entrepreneurs, by Peter Spellman
Whether you are starting a new band or founding your own recording company, your business’s name will be its number one asset, so it makes sense to take care in choosing one. The right name will help distinguish you from a sea of bland competitors, provide customers with a reason to hire you, and aid in branding your business or music. Here are five guidelines to help you decide:
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